We are thrilled to announce that we have been shortlisted as finalists at the Grocer New Product Awards for our Sweet Potato Fries. This award celebrates and rewards the best innovations in the UK FMCG sector in both non-food and food categories. The ceremony will take place in London's Lavish Marriott Grosvenor Square Hotel in October.


At Mash Direct we are passionate about continuing our investment into the company to constantly innovate and grow to provide customers with more and more healthy, tasty and convenient accompaniments for busy lifestyles. Consumer demands are constantly changing and it is of vast importance that we continuously innovate and remain ahead of the market.  Innovation remains a top priority and this has been previously recognised at the International Food Awards held in Abu Dubai in December 2016 when we won the highest accolade, the Gold Innovation Award. Being shortlisted for the Grocer's New Product Award is a testament to our innovation as well as quality and provenance which has won us 18 Great Taste Awards along with an array of other prestigious awards.


Fingers crossed for  the awards on the 6th October! We hope everyone loves our Sweet Potato Fries as much as we do.


For more information on the Grocer awards and to see who we are up against, click here


To read more about us at the awards, click here