2020 has been a successful year for Mash Direct, albeit a challenging one. Our Beer Battered Chips have continued to be recognised for their perfect crunch along with their warm and fluffy interior. They have been crowned Champ-ions in their category at the Great British Food Awards as well as the UK Quality Food Awards, I think it’s safe to say they are the nation’s favourite chips! Not to be outshone, our Carrot & Parsnip Mash picked up a Great Taste Award as well as our Potato, Cheese & Onion Croquettes being finalists in the Blas na hEireann Awards. With more results to come from the SME National Business Awards, Growing Business Awards and the Food Manufacture Excellence Awards, 2020 is set to be a winner!
2019 kicked off to a great start with our Peter Rabbit Marketing Campaign picking up the Best Marketing Campaign at the Ulster Grocer Awards. After launching two years ago, our Beer Battered Chips won a Great Taste award taking our great taste tally to a total of 22 across our farm fresh range.
It was an unstoppable year for us winning two 2018 Great Taste Awards for our Signature Mashed Potato and Red Cabbage and Beetroot as well as being voted The UK’s Number 1 Branded Supplier in Fruit, Veg & Salads by The Grocer.
2017 was a phenomenal year for us at Mash Direct with the most award nominations and wins ever! The highlight for us has to be winning the Telegraph SME of the Year Award and getting to meet Mary Portas and Baroness Michelle Malone OBE.
Another great year of successes for Mash Direct. Our Crispy Vegetable Bakes won an International Innovation award coming all the way from Dubai and we were named the Overall Top Food Manufacturer in the UK!
Tracy Hamilton was given the prestigious honour of being named Outstanding Business Woman of the Year and we won several awards specifically for our products, ensuring that we are producing the highest calibre of dishes for our customers.
This was a stand-out year of success for our products with six of them winning awards for their perfect combination of innovation, taste and quality. We were also named the Best Family Business in the Ards Business Awards.
We were named the Most Innovative Small Food Manufacturer in 2013 as well as being voted the Best Brand by the Ulster Grocer. As well as this, Co-Founder, Tracy Hamilton, won the Agri-Business and Innovation Award from Women in Agriculture.
We were named as finalists for several awards in 2012 and won a prestigious award from the Chartered Institute of Marketing for one of our Sales Campaigns. Our products also scooped up their fair share with three Great Taste Awards being won!
Our Potato Cakes kicked off or award wins in 2011, winning the Best New Product Launch Award in the Ulster Grocer Food & Drinks Awards. Due to the growth of the company, we were also bumped up a grade in the Ulster Bank Awards from Best Small Company to Best New Product from a Large Company.
Not only did we win Small Business of the Year for the second year running in the Food Manufacturing Excellence Awards but we also won a Silver Lapwing award for our efforts in helping to preserving the environment and conservation area around the farm.
Not only were we named Small Company of the Year in the Food Manufacturing Excellence Awards but we also won Family Run Business of the Year in the Ulster Bank Business Achievers Award. Our Broccoli in a Cheese Sauce was awarded a Great Taste Award, another one to add to our collection.
After focusing on getting our products just right, we then looked to local awards such as the Belfast Telegraph and Ards Council to see if they loved our products. It turns out they did and we won both awards!