Environment and Sustainability

Our Ethos

Someone famous once said, “Wouldn’t it be wonderful if we could live off the land?” (we think) and for six generations that is exactly what we have been doing at Mash Direct. Our farmland not only provides food for our family but for families across Northern Ireland and the rest of the world.


Crop Rotation

Our farmland has been good to us, we like to return the favour by ensuring that we rotate our crops and farming patterns to ensure that the land and soil have time to recover after each harvest.



We are committed to reducing greenhouse gas emissions. We voluntarily participate in the Government’s Climate change Agreements (CCA) and consistently meet the associated targets for carbon reduction through a range of energy efficiency measures.



We ensure that all of our packaging is 100% recyclable to help reduce the amount of rubbish being put out in the world.


Food waste

As our veggies don’t have to hit the high visual standards asked by supermarkets, this means that we have been able to significantly reduce our wastage by being able to use our “ugly” veg in all of our products.


Mad about mash.

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