We are delighted to announce that our Vegetable Burgers have won the Vegetarian Sausages & Burgers category at The Grocer New Product Awards.


We are over the moon that our traditional flavours are still coming out on top. We pride ourselves on doing the simple things well from sourcing heritage varieties of carrots, parsnips and turnips to gently steam cooking them to ensure that they maintain their lovely natural taste and texture.


The Grocer New Product Awards celebrate the innovation and quality in both food and non-food product categories. The winners are chosen by a mixture of consumer research and a panel of experts. To win this award means the world to us.


Martin Hamilton, Managing Director of Mash Direct said: "At Mash Direct we are at the forefront of food innovation and it is wonderful to be recognised at this level. With the Vegetable Burgers we wanted to keep the traditional flavours of our vegetables rather than being a mere meat alternative. It is already our best-seller in London and Dubai and we think that it is a game-changer for us"


Well done to all the finalists and winners! and everyone involved. We hope everyone had a fantastic day at the awards!