We are delighted to announce our Head of Marketing Clare Forster and our Assistant Marketing Manager Gemma McAdam have been shortlisted for the Ulster Grocer Marketing Awards!

Gemma has been shortlisted for the Lorraine Hall Young Marketeer Award which recognises drive and passion among up-and-coming marketing stars of the future. While Clare has been shortlisted for the Leader in Marketing award which acknowledges those who have made a notable contribution to the field of sales and marketing within the grocery sector.


A little bit about our finalists:

Gemma joined Mash Direct as a Digital Marketing Executive in 2017 and in February 2020 she was promoted to Digital Marketing Lead. Gemma has been at the forefront of driving the Mash Direct brand to become the leading producer across social platforms throughout Northern Ireland. Gemma was promoted to Assistant Marketing Manager in May 2021. She has played an integral role in delivering major marketing campaigns and takes an active interest in sustainability initiatives.

Clare first joined Mash Direct on a work placement in 2009 and was appointed a full-time role as Sales & Marketing Executive. After progressing to Marketing Executive in 2012 she became Head of Marketing in 2016. Now responsible for delivering, planning and executing Mash Direct's digital, marketing and communications strategies, with a mission of elevating its brand position and driving the business forward. Clare has demonstrated an outstanding commitment to Mash Direct and the Northern Ireland food industry; through the Chartered Institute of Marketing, Women in Business, Food NI and NIFDA.


Congratulations Gemma and Clare on this well deserved and amazing achievement!

The awards take place on Friday 10th September - we wish you both the best of luck!