We had a great mention in Produce Business this week from Claire McKeever.


"Mash Direct, a family-run business in County Down, is one such grower-exporter to diversify its offer; having started to supply fresh, pre-packaged convenience products, such as mashed potato or ‘champ’ (Northern Ireland’s take on mash), steamed cooked kale, cauliflower cheese and mashed carrot, parsnip and turnip."

"Mash Direct’s Jack Hamilton tells PBUK the firm started off by supplying produce to local businesses and now it is catering to big-name retailers in the UK, such Asda, Ocado, Tesco and Whole Foods Market."

"The strength of the business might have something to do with convenience-loving Brits but Hamilton claims it also comes down to the fact that Mash Direct’s produce is freshly grown and innovative in its approach. For example, he reveals the company will shortly launch sweet potato croquettes with a gluten-free crust – a product that will cater to modern day, allergy-conscious consumers."

See more at: http://www.producebusinessuk.com/supply/stories/2016/03/02/irish-export-offer-widens-via-new-products-varieties-and-retail-formats#sthash.hk7m6bgi.dpuf