Dear Friends and Supporters,


We are thrilled to mark a significant milestone in our journey as we celebrate 20 years of Mash Direct! What began as a humble endeavour, delivering freshly harvested produce in a rented van to just two local stores and then a market stand at St George's Market, has blossomed into a nation-wide business making vegetables simple for millions of people, with our products now gracing the shelves of over 9,000 stores worldwide. Over the years, we have dug deep, adapting our practices and offerings to ensure we continue to delight and excite our customers.


In this journey, we have been honoured to receive over 200 accolades, a testament to the dedication and passion of our team. But beyond the awards and recognition, what truly fuels our spirit is the sense of community and shared growth. We are immensely proud to have grown together with an incredible team and local community, each contributing to our collective success.


At Mash Direct, authenticity is at the heart of everything we do. We have remained steadfast in sticking to our brand, refusing to compromise our values by venturing into private label products. This commitment to authenticity has not only earned us the trust and loyalty of our customers but has also allowed us to stay true to our roots and deliver the quality and flavour that defines Mash Direct.


Furthermore, we believe in making a positive impact beyond just our bottom line. That's why we have not only provided healthier vegetable and gluten-free options to consumers but have also partnered with local food charities to support those most in need. Together, we have made a difference in the lives of many, and that's a legacy we cherish.


As we celebrate this milestone, we extend our heartfelt gratitude to each and every one of you who has been a part of our journey. Whether you're a loyal customer, a dedicated team member, or a valued partner, your support has been invaluable in shaping Mash Direct into what it is today.


Here's to 20 years of growth, innovation, provenance, and many more years of success ahead!


The Hamilton Family