Marketing Manager

At Mash Direct, we have a bold vision: to become a national household name in the vegetable accompaniments and side dishes category throughout the UK and Ireland.

We are an ambitious, high-energy FMCG brand looking to build on our success in 2025 and beyond. As part of a new strategic direction, we are excited to announce a brand-new leadership role:

Marketing Manager

We’re seeking a dynamic, results-driven marketing professional to lead the marketing team and strengthen our brand presence. Reporting directly to the CEO, you’ll drive brand strategy, deliver high-impact campaigns, and collaborate across departments to meet our ambitious goals.

You’ll oversee a team of three and work closely with our Chief Commercial Officer, ensuring brand consistency, integrated marketing, and a clear go-to-market vision for both new and existing products.

Key Responsibilities

Strategic Planning and KPIs

– Develop and implement an integrated marketing, digital, and communications strategy

– Lead availability campaigns, own-label initiatives, and brand tiering strategy

– Plan and deliver compelling campaigns that support business goals

Marketing Operations

– Ensure brand consistency across all platforms

– Oversee the production of all marketing assets in line with brand guidelines

– Collaborate with senior leadership on key projects and commercial alignment

Budget Management

– Manage the marketing budget with an ROI-focused approach

– Track spend and identify efficiencies

– Implement improvements to streamline department operations

People Management

– Work with People & Culture to drive internal comms and employee engagement

– Allocate workloads, oversee recruitment, and monitor KPIs

– Ensure health, safety, and compliance across marketing activities

Campaign & Event Management

– Create and manage campaigns across digital, PR, and events

– Measure effectiveness using insight and performance KPIs

– Deliver impactful promotions, experiential activations, and product launches

Digital Strategy

– Oversee digital marketing and social media strategy

– Track performance and collaborate with the Digital Marketing Lead

– Drive engagement and improve social reach

Communication & PR

– Lead media relations and award entry strategy

– Align communication with commercial, digital, and product plans

– Support event delivery and internal messaging

Innovation & NPD Collaboration

– Use insight to guide product and packaging development

– Plan launches in alignment with commercial and retailer strategies

Insight & Analysis

– Build a monthly insight dashboard and competitor review process

– Share findings across sales, NPD, and other departments

Commercial Collaboration

– Partner with sales to develop promotional plans and retailer support

– Contribute to marketing assets for key accounts and commercial pitches

Package

– Job Type: Full-time, Permanent

– Pay: £35,000–£45,000 per year

– Benefits: Cycle to work scheme, discounted/free food, on-site parking

– Location: On-site (Comber, Northern Ireland)

– Deadline to apply: 30 June 2025

– Reference ID: MM (2506)

If you’re ready to take the next step in your marketing career and lead the charge for one of the UK and Ireland’s most exciting agri-food brands, we’d love to hear from you.

This role is not open to agencies.

To apply or for an informal discussion, please contact the Head of People & Culture at Mash Direct.

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To Apply

Send your CV by clicking the ‘Apply Now’ link or email careers@mashdirect.com.

Mash Direct is an Equal Opportunities Employer.