We have good news for all local Mash Direct fans as Iceland stores across Northern Ireland have just extended their range of our award-winning, gluten-free, farm-fresh products!


From Thursday 2nd September Iceland NI will be adding five new lines to their range of Mash Direct products including:

  • Ham & Cheese Bites
  • Carrot, Parsnip & Turnip
  • Potato Croquettes
  • Creamy Garlic Potato and;
  • Cauliflower & Cheese Gratin.


Current Mash Direct product lines include:

  • Green Cabbage
  • Mashed Turnip
  • Beer Battered Onion Rings
  • Champ
  • Mashed Potato


Lance Hamilton, Sales Director at Mash Direct comments: “We are delighted to launch even more of our farm fresh, award-winning vegetable side dishes into Iceland stores across Northern Ireland. These new additions double the range of Mash Direct products available, ensuring that local customers have even better access to our range of healthy, convenient ready-to-eat vegetable dishes. 


You'll find them in the prepared vegetable section so don't forget to pick up a packet next time you're in store!