Celebrating Excellence: Tracy Hamilton MBE Honoured with Lifetime Achievement Award at the 2025 Belfast Telegraph Grocer Marketing Awards
At the prestigious 2025 Belfast Telegraph Grocer Marketing Awards, Tracy Hamilton, President of Mash Direct, was honoured with the Lifetime Achievement Award. This accolade recognises her exceptional contributions to Northern Ireland's agri-food sector and her unwavering commitment to innovation, sustainability, and community engagement.
A Legacy of Innovation and Sustainability
Under Tracy's leadership, Mash Direct has evolved from a family-run farm near Strangford Lough into a leading producer of gluten-free, steam-cooked vegetable accompaniments. The company’s dedication to sustainable farming practices, including reducing food waste and investing in renewable energy, has set a benchmark in the industry.
Community and Industry Impact
Beyond her business achievements, Tracy has been instrumental in community outreach, partnering with organisations like FareShare to redistribute surplus food to those in need. Her efforts have not only contributed to the local economy but have also fostered a culture of corporate responsibility and social impact within the agri-food sector.
The Lifetime Achievement Award is a testament to Tracy’s dedication and passion for the agri-food industry. Her leadership continues to inspire innovation and excellence, ensuring that Mash Direct remains a cherished brand in Northern Ireland and beyond.
