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The Grocer Awards 2012

The Grocer New Product Awards were hosted in London yesterday afternoon at the prestigious Wyndham Grand London Chelsea Harbour.

Mash Direct's Dauphinoise Potato and Mashed Potato made with traditional Maris Piper were judged in the closely fought Ready Meals category. It was acknowledged as a tough category and we were delighted to be the only Irish
products to make the short list from hundreds of entries.

Tracy Hamilton said, "It was great to be shortlisted in such a prestigious event competing against the best food companies in the UK. I am extremely proud of our achievement - having two products reach the top five in this highly competitive category is fantastic recognition of the work of our Product Development team.

Picture caption: Tracy Hamilton (l) and Lee Mackie (r) from Mash Direct with Adam Leyland, Editor of The Grocer

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