We are delighted to announce that our Skinny Fries have received 1 star at the Great Taste Awards 2026, bringing Mash Direct’s total to an incredible 35 Great Taste stars!

 

The Great Taste Awards are among the food and drink industry’s most highly regarded accolades, with products assessed on taste by panels of experienced judges.

 

Our Skinny Fries impressed the judges with their appearance, texture and flavour. They described them as:

 

“These attractive little chips have an appealing crispy outer and a soft interior.”

 

Made with thinly cut potatoes coated in a light, crispy batter, our Skinny Fries are seasoned with salt and ready to enjoy from the air fryer in just 12 minutes. They are also gluten-free, making them a convenient and delicious side that more people can enjoy.

 

Whether served alongside a family favourite, added to a homemade fakeaway or enjoyed with your favourite dipping sauce, Skinny Fries deliver a golden, satisfying crunch with a soft potato centre.

 

Celebrating 35 Great Taste Stars

 

This latest success marks our 35th Great Taste star since Mash Direct first received recognition from the awards in 2007.

 

Reaching this milestone is a proud moment for everyone at Mash Direct and reflects our continued commitment to creating convenient, high-quality food with great taste at its heart.

 

From the fields of our family farm to tables across the UK and Ireland, every Mash Direct product is made with care. This award is a wonderful recognition of the dedication and hard work of our entire team.

 

A huge congratulations and thank you to everyone who helped make this achievement possible!

 

Ready to try our award-winning Skinny Fries for yourself? Find your nearest Mash Direct stockist.