National Sales Account Manager – Southern Ireland

National Sales Account Manager


Team:                           SALES

Leader:                         LANCE HAMILTON – SALES DIRECTOR  


Our team:


At Mash Direct we are on a mission to make vegetables more convenient and bring them from our fields to the consumers table without compromising on flavour or nutrition.


We are a strong and successful agri-food brand with huge growth to date and our vision is to make Mash Direct a national household brand in the vegetable accompaniments and side dishes category and we’re looking for talented and results driven people to help us in this quest.


What your job is all about:       


As a National Sales Account Manager, you will be responsible for planning and fulfilling appropriate sales activities to meet and exceed short, medium- and long-term sales, volume and profit targets and building strong commercial relationships with customers to deliver our Sales Delivery & Growth Plan in Ireland.


Your role will be crucial in providing the main point of contact between the Mash Direct and our customers.


Who you are:


We recruit people who act like an owner, are comfortable taking calculated risks and who not only thrive in an environment of change but are the change agents for the rapid growth of Mash Direct.


Ideally you will also have:


– Previous experience of doing this job and a proven ability to deliver commercial success, deploying category leadership and delivering national listings with grocery accounts

– Successful achievements as a NAM/SNAM

– The ability to divide your time effectively between supporting existing customers and new ones

– The ability to drive a high SKU range with flexibility & a consultative approach

– A highly motivated and result driven approach

– Excellent negotiation and influencing skills

– A relevant degree or equivalent

– Excellent IT Skills

– A full driving licence


What you will be doing:


Your job will be varied, and typical activities should include:


– Maintaining and developing key accounts and key markets

– Calling on existing customers to ensure shelf presence, as well as bring on new customers

– Promoting products that outlets are not currently listing

– Planning and briefing tasting teams to support product sampling and promotion plans in stores

– Working closely with the existing team in Ireland and head office to feedback insights and align activities

– Reacting quickly to marketplace changes and trends

– Making sure the public perception of our products is favourable

– Attending Trade Shows and Events to develop business to business sales opportunities

– Investigating and resolving queries and issues raised by national accounts, reacting quickly and professionally to keep the customer happy

– Working closely with the NPD, Technical, Finance, Marketing & Despatch teams to meet customer demands for new products

– Monitoring and reporting monthly on sales activities and provide relevant sales information in comparison to targets

– Liaising with the team and attending meetings to help with business and sales development

– Developing and implementing pricing and commercial strategies




– Company Vehicle

– Fuel Card

– Laptop

– Mobile Phone (Apple)

– Pension scheme

– Performance Related Bonus




– Competitive and reflective of the calibre of person required for this role


Recent Awards


– Farming Life – Winner – Farm Diversification of the Year

– Business Eye – Finalists – Agri-Food Company of the Year

– Food Manufacturing Excellence Awards -Shortlisted

– Great British Food Magazine Awards– Highly Commended in Gluten Free Category

– The Grocer New Product Awards – Shortlisted as finalists

– Rural Business Awards – Highly Commended in the Gluten Free Category for our Beer Battered Chips

– Irish Made Awards – Shortlisted as finalists in the Food or Drink category

– Great Taste Awards – Beer Battered Chips 1 Star

– Northern Ireland Women Awards – Shortlisted Best Family Business – Best Digital Business Henderson Innovation Awards – Shortlisted for Product Innovation Award – Beer Battered Onion Rings

– Ulster Grocer Marketing Awards – Shortlisted – Best Digital Marketing Campaign – Winner – Best Marketing Campaign

– Belfast Telegraph Business Awards – Shortlisted – Best Use of Digital

– Deloitte Best Managed Companies – Winner – Platinum status

– Free From Awards Ireland – Potato Croquettes- Gold

– Beer Battered Onion Rings– Gold – Crispy Vegetable Bakes- Bronze

– NIFDA Awards – Best New Product – Beer Battered Onion Rings – Shortlisted – Beer Battered Chips

– Supply Chain and Manufacturing Awards – Finalists


Next Steps


If this sounds like the right role for you, please send your CV to


We look forward to hearing from you!

Mad about mash.

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