Assistant Marketing Manager

Assistant Marketing Manager


Our Team:


At Mash Direct we are on a mission to make vegetables more convenient and bring them from our fields to the consumers table without compromising on flavour or nutrition.

Our vision is to make Mash Direct a national household brand in the vegetable accompaniments and side dishes category and we are looking for talented and innovative people to help us in this quest.



What your job is all about:


This is an exciting role for an experienced marketing all-rounder, who thrives in a fast-paced environment.



What you will be doing:


Your job will be varied, and typical activities should include:

– Informing and delivering the marketing strategy on time and within agreed budget.

– Project and campaign management, delivering, measuring, and evaluating success and ROI.

– Deputise and supervise the marketing department to represent the Head of Marketing within their areas of control/expertise as required.

– Engaging with external agencies to build relationships which will form collaborative partnerships and help to raise the profile of the brand.

– Ensure the Mash Direct brand message is strong and consistent across all marketing channels.

– Communicate and liaise with internal and external stakeholders.

– The role will involve implementing a regional retailer support plan and availability campaign.

– Conducting market research, insights, competitor analysis and interpreting data, monitor and evaluate insights.

– The role will also include managing and co-ordinating event plans and attending food events throughout the UK and Ireland.

– Following company housekeeping, health, and safety requirements.



Who You Are:



– Educated to degree level with a minimum of three years’ relevant experience in marketing, digital, business, public relations or media including organising events; or have equivalent work experience.

– Implementing marketing strategies both traditionally and online.

– Excellent project management skills.

– The ability to manage the day-to-day operations within the department and ensure KPIs and targets are met.

– Responsible for managing and supervising staff.

– Excellent communication and organisational skills.

– Strong analytical skills and meticulous eye for detail.

– Excellent IT Skills – Microsoft Excel, Word, Outlook & Teams – Macintosh or Windows.

– A positive pro-active can-do attitude and willingness to learn on the job.

– The ability to think on your feet, work proactively on your own initiative and contribute to continuous improvement.

– A passion for the food industry.



– A postgraduate Degree in Marketing, Digital, Communications, Public Relations, Media or Events Discipline OR Working towards Diploma in Leadership and Management Level 4

– Membership of a professional body such as CIM or CIPR.

– Experience within FMCG Sector.



– Sports Championships

– Dine in to Dine Out

– Feed the Nation

– Launch of Online Shop

– Peter Rabbit Campaign

– Mash Direct Belfast City Marathon 2022

– Guerrilla Marketing: Bringing the Farm to the City




40 Hours per week, starting from 9 am, depending on business needs



£27,000 – £35,000 per annum


Additional Info:

– Culturally diverse workforce

– Staff Shop

– Staff activities, groups and events

– Parking available on-site

– Under 24s earn the same as over 24s


To Apply:


Send us your CV by emailing OR If you don’t have a CV, use the apply now link to complete a general application form.


Mash Direct is an Equal Opportunities Employer



Marketing, Budget Management, Managing People


Apply Now Wooden Sign - button to link to Job Applications

Mad about mash.

Join our Mash Mail Newsletter for the latest news on Competitions, Products and Much More!