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Mash Direct Win 2 Great Taste Awards

Adding to our total of 18 Great Taste Awards

We are proud to be amongst the Great Taste winners of 2016, the world’s most coveted blind-tasted food awards, which celebrates the very best in food and drink. Out of 10,000 products judged, Mash Direct’s Champ and Mashed Turnip/Swede were awarded a Great Taste award. This brings us to a total of 18 Great Taste Awards for our gluten free products.

Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.

Jack Hamilton, Marketing Director, commented, “We grow all our vegetables for their flavour, not their appearance. Our focus on the quality of our vegetables and our cooking methods set us apart and the whole team is delighted as our products are very much a team effort from everyone here. We proudly display the Great Taste Award logo on all our winning products, keep an eye out next time you're purchasing our products.”

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is bread, honey, salami or cereal being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.

The panel of judges included; TV chef and author, Valentine Warner, MasterChef judge and restaurant critic, Charles Campion, fifth generation baker, Tom Herbert from Hobbs House Bakery, and Great British Bake Off winner, Frances Quinn; food buyers from Harrods, Selfridges, Fortnum & Mason, Harvey Nichols and Waitrose and chefs including, James Golding, chef director of THE PIG Hotels, and Kevin Gratton, chef director of HIX Restaurants. These esteemed palates have together tasted and re-judged the 3-star winners to finally agree on the 2016 Top 50 Foods, the Golden Fork Trophy winners and the 2016 Supreme Champion.

Great Taste 2016 will reach its exciting finale on Monday 5 September, when the world of fine food gathers at the Royal Garden Hotel in London to find out the Golden Fork winners for each region at an Awards Dinner, with the final applause reserved for the Great Taste Supreme Champion 2016.

Click here to find out more about our Champ or Mashed Turnip/Swede.

To find out more about the Great Taste Awards click here.


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