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Current recruitment opportunities available at Mash Direct

Digital Marketing Executive

LOCATION: Head Office, Comber

HOURS: Full-Time

SALARY: Competitive

We are looking for a full-time Digital Marketing Executive to join our award-winning Digital Marketing Team at Mash Direct.

We are a fast-growing brand offering a huge opportunity for career and personal development in our Marketing Department. The role will involve digital marketing, social media, food photography, drones, events and the opportunity to get involved in major marketing projects such as taking the double decker bus to music festivals and food events (did we mention that we have a double decker bus? We have a double decker bus...and a drone!).

REQUIREMENTS:

Knowledge and passion for marketing are required as is an understanding of digital marketing. We also require a willingness to learn on the job.

ESSENTIAL:

  • Experience working with digital media platforms
  • Strong copywriting skills, good spelling, grammar and attention to detail.
  • Excellent communication skills, both in person and on the phone.
  • Time management skills with the ability to prioritise work.
  • Ability to work well on your own as well as within a team environment.

DESIRABLE:

  • Skills or experience in any of the following: SEO, Email Marketing and other online marketing techniques (such as video, social, viral...)
  • Creative flair.
  • Food photography skills (this can be as simple as evidence of Instagram photographs of food).
  • Photo editing skills.
  • Experience in the food and drink industry.
If you are driven, ambitious and enthusiastic about marketing, this position offers endless self-development and career opportunities.

Check out our recent awards and marketing campaigns below.

Please send your CV and Cover Letter to Joe outlining your skills and experience for the above position. He is very nice and will do his absolute best to respond to everyone personally.

Email Applications to: Recruitment@mashdirect.com and please don't be afraid to be creative!

Closing date for applications: Friday 18th August 2017.



Sales & Marketing Executive

LOCATION: Head Office, Comber

HOURS: Full-Time

SALARY: Competitive


We are looking for a full-time Sales and Marketing Executive to join our award-winning Marketing and Sales Team at Mash Direct.

We are a fast-growing brand offering a huge opportunity for career and personal development in our Marketing and Sales Department. The perfect candidate for this role will be the linchpin between the two departments getting involved with: organising and attending trade and consumer shows across the UK, RoI and further afield, being the main point of contact between the two teams, ordering graphics, image management and getting involved in booking and facilitating community projects such as community talks, competition giveaways and helping with our charity involvement… we donate our time as well as our food!

REQUIREMENTS:

Knowledge and passion for marketing are required as is an understanding of sales. We also require a willingness to learn on the job.

ESSENTIAL:

  • Experience working within the sales and marketing environment.
  • Good spelling, grammar and attention to detail.
  • Excellent communication skills, both in person and on the phone.
  • Time management skills with the ability to prioritise work.
  • Top organisation and minute taking skills.

DESIRABLE:

  • Skills or experience in any of the following: BrandBank or Image Software, organising or working at trade and consumer events, barcode activation.
  • Creative flair.
  • Experience in the food and drink industry.

If you are driven, ambitious and enthusiastic about marketing, this position offers endless self-development and career opportunities.

Check out our recent awards and marketing campaigns below. 

Please send your CV and Cover Letter to Joe outlining your skills and experience for the above position. He is very nice and will do his absolute best to respond to everyone personally.

Email Applications to: Recruitment@mashdirect.com and please don't be afraid to be creative!

Closing date for applications: Monday 21st August 2017.


MASH DIRECT RECENT MARKETING AWARDS:

  • 2017 - Best Brand – Ulster Grocer Marketing Awards
  • 2017 – Best Use of Digital – Northern Ireland Family Business Awards
  • 2017 – Young Business Person of the Year – Belfast Telegraph – Jack Hamilton, Marketing Director
  • 2017 – We picked up our 18th Great Taste Award for our Potato Rostis
  • 2017 – Best Smearing of Mashed Potato onto the Face of Sky News Presenter (this award may be fake news but we did go live on Sky News as part of our April Fool – worth looking up on YouTube!)
  • 2016 – Overall Company of the Year – Food Manufacturing Excellence Awards – We were chosen over Coca Cola and Weetabix!

 

A TASTER: SOME EXAMPLES OF OUR RECENT MARKETING CAMPAIGNS:

Bringing Farming to the Digital Age

We introduced a ‘Video Strategy’ in 2016 to bring our fields closer to the forks of our customers through their phones. As a farm wanting to showcase our fields and show our customers where their food was coming from every week it was too good an opportunity to miss. This strategy has been successful for us to showcase the fields here in County Down and has led to a huge rise in our social traffic as well as to stage our vegetables to journalists as well as consumers. Our video for our Christmash Tree was picked up by the Belfast Telegraph, generating over 1.2k shares on social media.

We even bought a drone to show the fields from above. All of this has helped to generate over 412,000 video views to promote Northern Irish vegetables in what was the Year of Food and Drink.

Guerilla Marketing: Bringing the Farm to the City

One campaign that helped us to secure our new deals was the #CulchieLife campaign which we unleashed on an unwitting Belfast in September 2016, taking over the bus stops of Donegall Square and turning them into makeshift fields to take the farm into the city. Trees were turned into carrots and the rooves of the bus shelters into the drumlins of Down as we took to the streets of the city centre to promote our new products and new listings in Tesco and Asda. This was supported by billboards and posters around the city and at points of purchase as well as sampling events in Custom House Square and various supermarkets from our fully branded double decker bus.

Traditional Advertising: Six Nations – Ireland vs Scotland – Spuds vs Tatties

Another campaign that we carried out was our 6 Nations campaign to support the start of the rugby season. We gave our customers the chance to win a 50” TV to watch the rest of the season on by asking them to vote for what they call potatoes, “Spuds VS Tatties” in relation to the game between Ireland and Scotland. We also supported the competition by having our branding appear on the LED perimeter boards throughout the match itself. The results were phenomenal and we received nearly 26,000 entries to the competition with a record breaking engagement on social with over 74,500 reached (and that’s not including the untold TV and stadium reach!). This huge return came from live tweeting, regular Facebook updates and external completion websites driving traffic to our sites.

 

BRAND AMBASSADORS  

Locations: Northern Ireland, London and Scotland

Hours: Full-Time and Part-Time

Branding is very important to us and as such we are searching for Brand Ambassadors: motivated individuals who will ensure that Mash Direct is promoted to the right people, at the right time in the right way.

We are always looking for enthusiastic individuals to work for us at trade shows, consumer shows and tasting events around the UK and Ireland.

Please send your CV to recruitment@mashdirect.com outlining your skills and experience for the above position.

What does it mean to work at Mash Direct?

As a rapidly-growing and ambitious company, we are always looking for bright, positive and motivated individuals to add to our fantastic team. The strength of Mash Direct is reflected in the fact that the people who work here tend to stay. Whatever your role, you’ll feel at home as part of our team in no time and your contribution will be recognised and rewarded.

We are looking for people who share our ethos, love a bit of a challenge and have an enthusiastic and positive attitude. With this you can go very far here! The rapid growth of Mash Direct, from supplying the local butchers to our export markets in Dubai and New York, means that there are huge opportunities for career growth and development.

What sort of jobs are available at Mash Direct?

We are very approachable and nice people. If you feel that you have something to offer Mash Direct and the above vacancies don’t quite cover it, please feel free to drop us an email with a cover letter telling us what you can do and a CV.

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