The Mash Direct Mail

May 2007

Issue 8

The end of May 2007 has proved to be an extremely busy period for the Mash Direct sales promotion team, starting with The Balmoral Show at which we gave out upwards of 4000 samples of our products to the public in general. The Red Cabbage and Beetroot proved to be very popular. Our products were featured in some high profile cookery demonstrations in the Sainsbury presentation theatre where Eardley,one of the more colourful members of our team, entertained the entire audience explaining the company history as well as the approach we use in preparation of our vegetables. Mash Direct were also invited to assist Tesco in giving out samples of our products on their stand. This proved to be an extremely busy time for both Alan, our Sales/Marketing manager, and Joanne who assisted.

We were delighted when Her Royal Highness Princess Anne graced us with a visit to our stand where she showed great interest in what we are achieving with regards to providing fresh nutritious products to our customers. We were further delighted to learn that Her Royal Highness had specifically expressed her desire to visit us. All in all The Balmoral Show proved to be a tremendous success.

The Mash Direct sales promotion team then moved directly to Mount Stewart where we had a further very busy two day period again giving out samples as well as selling our products on a promotional basis.