The Mash Direct Mail

4th October 2006

Issue 3

Champ Eating Championship at Garden Gourmet

Champ Eating Championship at Garden Gourmet, Botanic Gardens, Belfast.

We think the photo says it all!! Hundreds of contestants and onlookers took part in the first competition of its kind; we were inundated with entries, everyone with their own special technique to be in the running for the coveted first prize. In the end the winner, (who you can spot in this photo with the eye mask and bright blue hat!) Andrew Thompson, Aka Captain Clean Up ate 464grams!!
Andrew, very kindly donated the prize money to charity. To all the hopefuls. there’s always next year, just need to get in some more practise!!

The Champion Champ Eater - Andrew Thompson (centre) with some of the Mash Direct Team

Daily Telegraph Magazine – 16th September

For those of you who missed the article by Carolyn Hunt in the Food and Home section of The Daily Telegraph Magazine- here it is:

And to Carolyn Hunt a huge big thank you from all at Mash Direct.
Some of you may be interested to know that the quotation Carolyn refers to is taken from ‘Heartburn’, Norah Ephron’s first novel. Ephron - acclaimed screenwriter, director, film producer and novelist, garnered much press over "Heartburn" (about the break-up of her second marriage to journalist Carl Bernstein).
(‘Sleepless in Seattle’, ‘When Harry met Sally’ and ‘Silkwood’ are some of her most famous films.)

We also love the quote at the end of the book:

“In the end, I always want potatoes. Mashed potatoes. Nothing like mashed potatoes when you’re feeling blue. Nothing like getting into bed with a bowl of hot mashed potatoes already loaded with butter, and methodically adding a thin cold slice of butter to every forkful. The problem with mashed potatoes, though, is that they require almost as much hard work as crisp potatoes, and when you’re feeling blue the last thing you feel like is hard work. Of course, you can always get someone to make the mashed potatoes for you, but let’s face it: the reason you’re blue is that there isn’t anyone to make them for you. As a result, most people do not have nearly enough mashed potatoes in their lives, and when they do, it’s almost always at the wrong time.”

Mash Direct to the rescue!!

New Relationship

And now moving on from reflections of potatoes and love, well not totally, as we’ve just started a new relationship!!
Yes, with Tesco (NI), from today, we are now available on the shelves of Tesco. Thanks to all at Tesco support office for making the dream a reality!!

www.tesco.com

And remember with Tesco - “Every little helps”

There will be some PR surrounding our launch in Tesco – so, be sure to watch this space.

New Products

If you remember in the last issue we mentioned we’d launched two new products onto the market – Red Cabbage & Beetroot and Green Cabbage. If you haven’t already tried them, you better grab some fast; we can barely keep up with the demand!! It’s flying off the shelves faster than we can replenish them! They are larger portion sizes and they are in our new oval shaped packs. They are available currently in Spar NI (Introductory promotion of 50p Off), Mace and lots of independent shops, delis and butcher shops like McGee’s in Forestside shopping centre.
Soon, to be available in all leading supermarkets.

That’s it for this issue, looking forward to the next one